---
author: made_by_betty
date: "2020-08-27"
title: "A New Logo for ReScript"
articleImg: /blog/rescript-launch/ReScript-3.avif
description: |
  Today, our resident designer Bettina is unveiling to us the fresh new ReScript branding we've been long waiting for. We hope you're as excited about the result as us!
---

## Why the Rebranding?

ReScript is the evolution and fusion of Reason and BuckleScript. As we're a design-minded community, we'd like to convey this new identity not only through new technical changes as we've done so far, but also through a proper, more professionally crafted logo, color scheme and font. At the same time, we'd like to do so while recalling our roots.

Here it is!

<Image
  withShadow={false}
  src="/blog/rescript-launch/ReScript-1.avif"
  caption="Comparison between the Reason, BuckleScript and ReScript logos"
/>

The old Reason and BuckleScript logo had many limitations:

- The icons didn't really work well on round Social Media profile images (or round shapes at all).
- There's no guideline on how the logo works inverted, or on colored background.
- The large red rectangle makes it difficult to balance the logo with other elements.
- The buckle and belt were a bit too literal and did not convey much.

The new logo addresses all these and more:

<Image
  withShadow={false}
  src="/blog/rescript-launch/ReScript-2.avif"
  caption="Logo comparison on social media"
/>

## Creating Meaning Through Simple Shapes

A minimal logo design is achieved by putting aside all distractions while focusing on legibility, meaning and small details like clear lines, interesting perspective and depth.

<Image
  withShadow={false}
  src="/blog/rescript-launch/ReScript-4.avif"
  caption="ReScript logo variations and usage examples"
/>

**The letter "r"**, composed of two shapes, is inspired by Albers, a german-born American Bauhaus artist and typographer. An object should be simple, beautiful, functional and accessible for everyone - a statement which applies to ReScript's principles perfectly.

**I/O**: The rectangle and circle represent the input / output, recalling the digital nature of a program.

**The red app-shaped background** references the vibrant, playful applications our developers are empowered to create with ReScript.

**The Logotype** ("rescript") complements the brand mark with its clean look and its embrace of technology while retaining a functional look.

We'd like to position ReScript to be a community of product-first developers who care about the fit & finish of their work, while keeping an eye on the quality of their engineering. This interplay of design and engineering is a hard-to-achieve but beautifully worthwhile sweet spot that's frequently been missing in the programmer community; our vibrant logo is our renewed symbolic step toward this mission. Come along with us on our journey!

## Next Steps

In the next few weeks, we will gradually roll out our new brand identity across our official communication platforms. We'll also provide marketing material and assets on our [brand assets page](/brand) for our users.

We hope you enjoyed our new design article. In the future, we're hoping to interleave our technical releases with a few design and UX-oriented posts. Stay tuned!

## About the Designer / Creator

[Bettina Steinbrecher](https://bettystein.com/) is a freelance designer and brand consultant, specialising in digital products and brands, based in Vienna. Previously she has been a Digital Designer and later on Head of Brand Design at [Adidas Runtastic](https://runtastic.com/), where she led major design efforts in the visual brand developing processes before and during the Runtastic / Adidas acquisition. She is now working as a freelance designer.

She has been involved in our design processes since the inception of the [ReScript Association](https://rescript-association.org) in 2018, and was responsible for all the user-facing websites such as `reasonml.org` (now `rescript-lang.org`) and rescript-association.org. She also created the new logo of the [OCaml Software Foundation](https://ocaml-sf.org/).
